Bring your lunch to this session! Seating available on a first-come, first-served basis.
Open to Retailers with a Full Conference pass.
Retailers and brands pledge more dependence than ever to the four largest technology companies: Google, Amazon, Facebook, and Apple (GAFA). Yet this dependency has come with risk as shoppers are diverted to the whims of these tech companies, while merchants are disintermediated in shopping. Forrester analyst and ecommerce expert Sucharita Kodali will explore how retailer relationships with “GAFA” companies have changed over recent years, and how these technology behemoths will continue to evolve exponentially faster as time moves forward. Ultimately, retailers must draw the line between partnering with large powerful platforms that aggressively harvest shopper data and protecting their identity (and profitability) to serve future generations.