Fitflop’s journey to being an AI-driven retailer with Peak produced by Peak

Some people might say a shoe can’t look good and feel great, especially after hours of wearing them. Fitflop is challenging that paradigm with shoes and sandals that combine unmatched style with world-class biomechanical science. Fitflop’s vision is for its internal systems to be as sophisticated as the products it sells. Learn from Fitflop’s CTO in
conversation with Peak, on how the company is reimagining and reengineering its merchandising, planning and marketing operations to be powered by a layer of connected artificial intelligence across the business.