Sunday, January 13
Qualtrics Theatre, Level 1
For the fans: Why open marketplaces matter and breed enthusiast culture
Open online marketplaces have proliferated in recent years creating close-knit communities of die-hard fans and cultivating an enthusiast culture. Stubhub president, Sukhinder Singh-Cassidy will open this session to share her wisdom about marketplaces, a thread that has run through her career from Joyus to Polyvore to theBoardList and now StubHub. She will then lead a discussion with leading platform executives to illustrate how these markets and fan culture exists across many different genres, drawing correlations between retail consumers and other industry fanbases. Speakers will explore the tenants of fan culture, and how fans reciprocate to help build brand reach and prominence.