Expo tours

Expo tours

Separate registration and additional fee required. For retailers only.

Looking for specific products to enhance your business? Take advantage of curated, expert-led Expo Tours developed for retailers. Tours showcase exhibitors on the cutting edge of technology and maximize networking with fellow retailers. Each curated, two-hour tour is a guided walking journey that visits up to eight companies in the Expo.

NEW in 2024! Includes access to the Exclusive Meet-up for tour participants on Monday, January 15 from 4:00-5:00 pm.

Expo Tours can be purchased when you register for NRF 2024 or through the dashboard (see Add-on Experiences) after registration has been completed.


5 tour options:

Achieving Operational Excellence

This tour focuses on using a combination of technology and best practices to achieve operational excellence. You will meet companies with the latest technology used to maximize operations from the front end to the back end.

Connecting the customer journey

This tour focuses on achieving operational excellence in key pillars of retail: hiring, employee training, optimizing store operations, seamless checkout, task management and customer loyalty.

Future tech
This tour showcases cutting-edge digital and in-store technology including advanced RFID, live-streaming, predictive commerce, smarter supply chains, sustainability, metaverse, holograms, conversational commerce, smart shopping mirrors and the latest in digital signage. Visit companies that focus on technologies adapted to consumers and review the importance of these applications for the future of retail.

Intelligent retail: Innovation, ecommerce and best practices

Enabling intelligent physical retail with sustainable, smart stores is the key to success with shoppers today. Connected Commerce integrates in-store and online to allow customers a seamless shopping experience. This tour focuses on technologies enabling intelligent physical retail with sustainable, smart stores; and how in-store advertising drives in-store customer loyalty programs.

The AI retail playbook

This tour focuses on market-leading technologies in customer management, including utilizing AI for personalization, operations, training and talent development, seamless integration of the physical and digital customer journey, and utilizing ChatGPT.

All tours will depart from the Expo Tour room on Level 1 of the Javits.

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