Executing a successful resale model: People, approach, functions, marketing and scale

January 17
11:15 am11:45 am
Javits North Level 4, Elastic Path Stage

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Many retailers are collecting lightly used products from consumers, and selling them to new customers either in their own stores or on their website. These efforts can greatly reduce environmental impact, generate additional sales and attract new customers to the brand. Here you will learn various ways to accomplish this goal, different technology and approaches to help drive your efforts, expectations and outcomes to consider, and how to decide what's best for your business. 

Liz Hershfield

Liz Hershfield

Senior Vice President & Head of Sustainability for J. Crew Group, Senior Vice President of Sourcing for Madewell