Exceeding shoppers’ connected retail expectations produced by CI&T

CI&T’s Director of Retail Strategy, Melissa Minkow is joined by Petco's Chief Administrative Officer, John Zavada for a conversation highlighting the findings from CI&T's annual Connected Retail Report.The two will discuss how Petco is designing a best in class connected retail experience throughout the customer journey. Key themes include personalization, whether or not the metaverse should be a priority, and how consumers prefer to use digital channels in the context of brick and mortar.