Consumers increasingly value experiences over things and spend their money accordingly. In the same way, the enjoyment of shopping is as much about the excitement of discovering, learning and talking about a product as it is the act of purchasing. As a result, we’re seeing a return to entertainment and community within the retail landscape.
This session will highlight two innovators who are rethinking shopping as must-see content and one-of-a-kind experiences.
Aaron Levant, CEO of NTWRK, will talk about how NTWRK built an app that blends a schedule of compelling programming with a live shoppable concept to reach the devoted fanbases of verticals including gaming, music, sports and media.
Ben Kaufman, CEO of CAMP, will talk about how this NYC toy store united shopping and play in an immersive store experience meant to evoke the fun and magic of summer camp for the whole family.