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Eventizing shopping: Creating compelling experiences online and in-store

Sunday, January 12
2:00pm
–2:30pm
Eventizing shopping: Creating compelling experiences online and in-store

Consumers increasingly value experiences over things and spend their money accordingly. In the same way, the enjoyment of shopping is as much about the excitement of discovering, learning and talking about a product as it is the act of purchasing. As a result, we're seeing a return to entertainment and community within the retail landscape.

This session will highlight two innovators-- one in the digital space and one in the physical space-- who are rethinking shopping as must-see content and one-of-a-kind experiences.

In collaboration with:

Ben Kaufman
FOUNDER + CEO
CAMP
@benkaufman
Aaron Levant
CEO
NTWRK