Estee Lauder’s strategic AI powered forecasting transformation

January 14
1:00 pm1:30 pm
Expo, Level 3, Expo Stage 3
Estée Lauder will discuss their strategic response to prevailing retail challenges. The presentation will highlight the successful integration of AI in their forecasting, driving Demand Planning and various other market functions. Improving agility to market shifts, resulting in inventory reduction, and improving fill rates. Attendees will gain insights into Estée Lauder's intentional adoption of ML/AI in navigating global competition. The focus will be on the practical impact of aligning technical solutions with workforce well-being, emphasizing the transformative power of precise forecasting and adaptability across the global retail landscape.
Frank Maassen

Frank Maassen

Vice President Global Supply Chain Planning COE
The Estée Lauder Companies Inc.

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