January 1712:30 pm–1:15 pm
Expo, Level 1, Expo Stage 2
Building technology into the retail experience can be an extremely effective way to engage customers. But is it possible to have too much of a good thing? In the rush to “go digital,” retailers should be aware of common pitfalls that often make the difference between digital brilliance and digital disaster. Join retail AV luminary Stuart (Stu) Armstrong as he shares best practices on how to uplevel retail merchandising with technology that enriches the shopping experience and strengthens connections between retailers and their customers.