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Driving loyalty: How point-of-sale rewards redemption attracts repeat customers

Tuesday, January 15
9:15am
–9:45am
Stage 5, EXPO Hall, Level 3
Driving loyalty: How point-of-sale rewards redemption attracts repeat customers
Drivers will do anything for a cent fewer per gallon. In a competitive market for gasoline, how does FIS establish brand loyalty for Shell?  How does a retailer transform an age-old process to make payments and to earn and redeem rewards, all while ensuring a seamless customer experience? Learn how FIS, Excentus and Shell partnered to answer these questions to drive sales and keep customers coming back.
Malachi Bennett
Loyalty Partnerships, Retail Marketing North America
Shell
Sara Elinson
Principal, Transaction Advisory Services
Ernst & Young
Jeff Hassman
CMO, Fuel Rewards
Excentus Corp.
Mladen Vladic
General Manager, Loyalty Services
FIS Global