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Driving loyalty: How point-of-sale rewards redemption attracts repeat customers

Tuesday, January 15
9:15am
–9:45am
Stage 5, EXPO Hall, Level 3
Driving loyalty: How point-of-sale rewards redemption attracts repeat customers
Drivers will do anything for a cent fewer per gallon. In a competitive market for gasoline, how does FIS establish brand loyalty for Shell?  How does a retailer transform an age-old process to make payments and to earn and redeem rewards, all while ensuring a seamless customer experience? Learn how FIS, Excentus and Shell partnered to answer these questions to drive sales and keep customers coming back.
Sara Elinson
Principal, Transaction Advisory Services
Ernst & Young
Dan Little
General Manager, Retail Marketing North America
Shell
Brandon Logsdon
President
Excentus Corp.
Mladen Vladic
General Manager, Loyalty Services
FIS Global