Driving consumer closeness with data and intelligence produced by Google

January 18
1:00 pm1:45 pm
Expo, Level 1, Expo Stage 1
With a changing privacy landscape, the future ROI of your marketing will depend on a strong first-party data strategy and the ability to leverage AI/ML to activate that data at scale. In this session we look at how you can use marketing analytics and customer data platforms to drive personalized experiences, higher media efficacy and innovation across your business

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