Drive enhanced customer experiences with the power of data

Today, retail organizations are facing challenges that directly impact their revenue streams and their approach with customer engagement. Labor shortages, flattened budgets, and ongoing economic uncertainty eat away at profitability, while an increasingly diverse audience requires retailers to deliver differentiated, hyper-personalized experiences. Addressing and overcoming both dynamics proves challenging, yet the solution often lies in an underutilized resource that retailers have in abundance – data. Simply put, organizations must fully utilize existing IT data sources, as well as explore innovative new digital solutions that improve customer interactions and create new value.

Join Kyndryl CTO, Kayla Broussard and GPA CIO, Robledo Castro and discover your potential for enhancing all aspects of customer experience by utilizing the power of data with cutting-edge technologies.