Monday, January 14
Stage 3, EXPO Hall, Level 1
Digital transformation doesn’t end with customer experience
While many brands and retailers are investing in digital transformation initiatives, the focus too often is limited to customer engagement, marketing and loyalty. In this session, leaders can explore how to unlock additional value by transforming internal planning and decision-making processes. Applying digital transformation principles to the business of retail can help retailers better manage the increasing omni-channel complexity and amplify their customer facing efforts.