Digital strategies to decode Gen Z

Monday
January 15
11:20 am11:50 am
Javits North, Level 4, Firework Stage
Confident and changeable, Gen Z are demanding that brands communicate with them on their own terms. Brands that understand how to reach this valuable, yet challenging customer cohort are building digital strategies to stay agile in a dynamic landscape. In this session learn from leading brands the strategies driving digital initiatives, how they measure success and remain at the forefront of innovation.
Linda Li

Linda Li

Head of Customer Activation & Marketing, H&M Americas
H&M
Ann Piper

Ann Piper

Head of North American Ad Sales
Spotify