January 1611:00 am–11:30 am
Expo, Level 3, Expo Stage 5
Missed this Exhibitor Big Ideas session? Watch the Replay
As consumers become increasingly digital savvy, retailers and brands have in turn accelerated their digital migration. This migration requires a rethink of data strategy--from how to generate more first-party data to unifying data across all channels in real time, to tools and measurements needed to demonstrate ROI.
In this panel discussion, experts from Anheuser-Busch InBev, Clorox and Treasure Data will share perspectives on:
• First-party data, data enrichment, and the impact of losing third-party cookies
• Engage consumers beyond products and transactions
• Approaches to privacy compliance