The digital migration: First party data, demonstrating ROI, and challenges of scale produced by Treasure Data

Sunday
January 16
11:00 am11:30 am
Expo, Level 3, Expo Stage 5
Missed this Exhibitor Big Ideas session?  Watch the Replay
 
As consumers become increasingly digital savvy, retailers and brands have in turn accelerated their digital migration. This migration requires a rethink of data strategy--from how to generate more first-party data to unifying data across all channels in real time, to tools and measurements needed to demonstrate ROI.
In this panel discussion, experts from Anheuser-Busch InBev, Clorox and Treasure Data will share perspectives on:
First-party data, data enrichment, and the impact of losing third-party cookies
Engage consumers beyond products and transactions
Approaches to privacy compliance
John Faviano

John Faviano

Global Sr. Director, Data Strategy, Media and Marketing Technology
Anheuser-Busch InBev

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