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Delivering on personalization: Harnessing feedback and machine learning to meet and anticipate shoppers' needs

Tuesday, January 14
12:00pm
–12:30pm
Kustomer Stage, Hall E, Level 1
Delivering on personalization: Harnessing feedback and machine learning to meet and anticipate shoppers' needs

The bar for personalization is rising. Consumers today have access to more goods and services than ever before, but the model of ever-increasing selection introduces new burdens on consumers who must search, filter and comparison shop their way to what they love. To navigate this, consumers increasingly expect compelling curation and recommendations.

Brad Klingenberg, Chief Algorithms Officer at Stitch Fix, will share how the online personal styling service built a powerful recommendation engine that fuels a hyper-personalized shopping experience. Klingenberg will present case studies with tactics relevant to retailers in any category on leveraging machine learning to deliver personalization.

Curated in collaboration with:

Brad Klingenberg
Chief Algorithms Officer
Stitch Fix
@stitchfix_algo