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Delivering micro experiences for major in-store impact

Tuesday, January 14
Medallia Stage, Hall E, Level 1
Delivering micro experiences for major in-store impact
In today’s digital-first culture, physical retailers need to find opportunities to create in-store experiences that simply cannot be replicated online. Join Dry Bar,  American Girl-Mattel and FRCH-Nelson experts as we discuss the rise of micro-experiences and why these minor moments of in-store engagement can make a major impact on customers and their brand loyalty. Leveraging digital, data and design, we’ll take a look at the criteria for what makes a successful micro-experience and how brands can leverage their unique services and products to create a differentiated and meaningful in-store experience. 
Barbara Carlson
Senior Director, Global Creative Services
American Girl
Sarah Hoffmann
Robyn Novak
Vice President, Managing Creative Director