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Delivering micro experiences for major in-store impact

Tuesday, January 14
11:15am
–11:45am
Delivering micro experiences for major in-store impact
In today’s digital-first culture, physical retailers need to find opportunities to create in-store experiences that simply cannot be replicated online. Join FRCH NELSON as we discuss the rise of micro-experiences and why these minor moments of in-store engagement can make a major impact on brand loyalty. Leveraging digital, data and design, we’ll take a look at the criteria for what makes a successful micro-experience and how brands can leverage their unique services and products to create a differentiated in-store experience.
Robyn Novak
Vice President, Managing Creative Director
FRCH NELSON
@frchnelson