The data game - How to win at personalization with DICK'S Sporting Goods produced by Adobe

January 16
3:15 pm3:45 pm
Expo, Level 3, Expo Stage 3
Athletes know it takes years of training to become best in class which is no different when it comes to digital marketing. DICK’S Sporting Goods has been on a journey for several years to dig deep into their data and glean meaningful insights to understand their millions of customers and the experiences that delight them. Hear Shawn Wilkinson, eCommerce Program Manager for Personalization at DICK’S, as he outlines the customer-centric program his team has developed to operate the future of online and in-store shopping experiences.
Michael Klein

Michael Klein

Global Director, Industry Strategy & Marketing - Retail, Travel and Consumer Goods
Adobe Inc
Shawn Wilkinson

Shawn Wilkinson

eCommerce Program Manager for Personalization
DICK’S Sporting Goods

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