Monday, January 14
Stage 1, EXPO Hall, Level 1
Data-driven resort wear: The Lilly Pulitzer story
Lilly Pulitzer has been putting women of all ages in a festive mood with colorful prints since 1959. In this session, learn how the high-end women’s apparel company turned their data into a crucial business asset with Snowflake’s cloud-built data warehouse. Max Beaumont, Business Intelligence Supervisor at Lilly Pulitzer will discuss how creating a new unified database and democratizing data throughout the company with real-time reporting capabilities enabled the retailer to create a highly personalized, omnichannel customer experience to delight shoppers.