Customer engagement in retail requires more than just product data produced by Stibo Systems

January 17
10:15 am10:45 am
Expo, Level 3, Expo Stage 4
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The market conditions of the past two years have reinforced the importance of breaking down organizational and data silos to succeed in retail. In this session, Jennifer Skeen, SVP of Omnichannel & Marketing at Sun & Ski Sports, will share how the specialty outdoor retailer combined product and customer data to drive new insights and more customer engagement. Learn about the company’s supplier onboarding journey and how better information sharing across teams and enterprise business units contributed to its ecommerce success.   

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