Monday, January 13
Stage 3, Expo, Level 1
Current, correct and complete - Breaking boundaries in pricing
It's time to throw out historical analysis and rules-based approaches to pricing. Raley's and Eversight are doing just that. Keith and David discuss how AI-powered experimentation, coupled with merchant coaching software, is charting the new course in pricing optimization for multi-channel consumer packaged goods retailing. In a dynamic and customer-centric marketplace this approach continuously empowers retailers to closely align their pricing strategies to their shoppers and brand strategy - adaptively unlocking latent sales, profit and share growth.