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Current, correct and complete - Breaking boundaries in pricing

Monday, January 13
1:30pm
–2:00pm
Stage 3, Expo, Level 1
Current, correct and complete - Breaking boundaries in pricing
It's time to throw out historical analysis and rules-based approaches to pricing. Raley's and Eversight are doing just that. Keith and David discuss how AI-powered experimentation, coupled with merchant coaching software, is charting the new course in pricing optimization for multi-channel consumer packaged goods retailing. In a dynamic and customer-centric marketplace this approach continuously empowers retailers to closely align their pricing strategies to their shoppers and brand strategy - adaptively unlocking latent sales, profit and share growth.
Keith Knopf
President and CEO
Raley's Inc.
David Moran
Co-Founder
Eversight