Creating a total in-store communication architecture harmonizing shopper, brand, and retailer needs

Saturday
January 13
8:40 am9:15 am
Javits North, Level 4
Andy Murray, Founder and CEO of bigQuest Advisory, Inc., will provide insights based on his experience as former SVP of in-store experience at Walmart and Asda, and founder of Saatchi & Saatchi X, followed by a discussion with Beth Ann Kaminkow, Global Chief Executive Officer of VMLY&R Commerce. Topics include:
  • How the shopper navigates the in-store space and what they expect from in-store communication.
  • How to think about a total store communication architecture.
  • Concepts for harmonizing the smart phone
  • 1-to-1 vs. 1-to-many communication strategies at retail.

This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.
Evan Hovorka

Evan Hovorka

VP, Product and Innovation
Albertsons Media Collective