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Creating influencer marketing strategies with Supermodel Coco Rocha, TechStyle Fashion Group and Viacom Nickelodeon

Monday, January 13
2:45pm
–3:15pm
Medallia Stage, Hall E, Level 1
Creating influencer marketing strategies with Supermodel Coco Rocha, TechStyle Fashion Group and Viacom Nickelodeon
Influencer marketing has evolved into a legitimate sales channel for retail brands looking to form authentic connections with consumers. With shoppable posts launched on Instagram and Pinterest and the proliferation of video in YouTube's Stories, brands have even more ways to increase sales and engagement via influencers. This conversation will also explore authenticity, the importance of video, how data and benchmarking are being utilized, if and where micro influencers fit in, and trends our experts see unfolding. 
Andrea Fasulo
Global Head of Retail Marketing
Viacom Nickelodeon Consumer Products
Laura Joukovski
President of Global Fashion Brands
TechStyle Fashion Group
Coco Rocha
Supermodel, Entrepreneur and Owner
NOMAD MGMT
Frank Weil
Chief Customer Officer
KWI
@kligerweiss