Monday, January 13
Medallia Stage, Hall E, Level 1
Creating influencer marketing strategies with Supermodel Coco Rocha, TechStyle Fashion Group and Viacom Nickelodeon
Influencer marketing has evolved into a legitimate sales channel for retail brands looking to form authentic connections with consumers. With shoppable posts launched on Instagram and Pinterest and the proliferation of video in YouTube's Stories, brands have even more ways to increase sales and engagement via influencers. This conversation will also explore authenticity, the importance of video, how data and benchmarking are being utilized, if and where micro influencers fit in, and trends our experts see unfolding.