Tuesday, January 14
CPG goes DTC: How modern consumer products brands are building 1-to-1 customer relationships
CPG brands have long been challenged with notions of commoditization and differentiating their product on the shelf. Now they're facing competition from new digitally native brands that are cutting out the middleman and owning that relationship with customers by primarily selling online. Forward-thinking players are pioneering a new set of practices to build greater value around their core offerings and foster long-term loyalty among their customer base.