Counterfeit and gray market goods: Why brands are seeing red

January 18
11:15 am11:45 am
Javits North, Level 4, Room 408, UST Global Supply Chain Stage
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The pivot to e-commerce sparked by the pandemic accelerated online sales. It also brought an ugly reoccurring issue to the forefront: the proliferation of counterfeit and gray-market goods. What's the difference between the two? Why are counterfeit and gray market goods the bane of brands and retailers? These fakes give rise to customer distrust, the erosion of brand identity and integrity, and the loss of sales and margins. Join us for a discussion on best practices intended to tackle unauthorized sales channels and protect brands and margins.