Consumers hard-wired for connection: The sway of content, community and commerce

Tuesday
January 18
12:00 pm12:30 pm

One of the most coveted marketing buzzwords is ‘community’. Brands that have managed to create a community of loyal followers who not only buy their products, but act as ambassadors – even evangelists –  have a distinct edge over competitors. How do brands balance content, community and commerce to flourish?