Community before product: How Target and American Eagle are ushering in a new era of engagement and brand loyalty through TikTok

Sunday
January 16
12:00 pm12:30 pm
By now we're all familiar with how TikTok can galvanize millions of consumers into stores to buy the latest viral product or try the latest branded challenge. Some brands are taking it one step further by building communities around nontraditional call to actions that are unheard of in the retail world. Through organic and paid presences, Target and American Eagle have built authentic connections with their communities that drive users to participate and engage with the brands on and off TikTok.
Matt Cleary

Matt Cleary

Vertical Director, Retail and Restaurants
TikTok
Ashley Schapiro

Ashley Schapiro

VP, Marketing, Media, Performance and Engagement
American Eagle