Coming to America: What can we learn from Chinese brands in the US

Tuesday
January 16
12:10 pm12:40 pm
Javits North, Level 4, Elastic Path Stage

Shein and Temu have been two of the most successful US consumer brand launches in recent history. Both share some common tactics as well as some distinctive differences. This session will provide an overview of their success and the tactics they used to achieve that success. With a focus on what existing brands can learn to apply to their own marketing efforts. You’ll leave with a better understanding of one of the most significant evolutions of the US market, and specific strategies you can employee to accelerate growth of your own brands.