Tuesday, January 15
Innovation Stage, Level 4
The co-creation economy: How successful brands use technology to drive in-store sales
All retailers know the value of a good narrative. However, the most successful retailers are taking their narratives to a personal level by embracing the “Co-Creation Economy” -- the deployment of innovative technology that profitably enables unique collaborations between customers and store sales associates within the framework of a brand's core promise. Join Jeremy Duimstra, Co-Founder and CEO, MJD, and Dan Hodges, CEO, CIM Store Tours, as they discuss how brands like the Container Store, Apple, Levi Strauss, and Sephora spur sales by elevating the in-store experience with experiential technology.