Tuesday, January 15
Innovation Stage, Level 4
The co-creation economy: How successful brands use technology to drive in-store sales
All retailers know the value of a good narrative. However, the most successful retailers are taking their narratives to a personal level by embracing the “Co-Creation Economy” -- the deployment of innovative technology that profitably enables unique collaborations between customers and store sales associates within the framework of a brand's core promise. Join Jeremy Duimstra, Co-Founder and CEO, MJD as he discusses how brands like the Container Store, Levi Strauss, and Lego spur sales and delight customers by elevating the in-store experience with experiential technology.