Consumers' increasing demands for sustainability are driving brands to rethink their end-to-end supply chain and consider the environmental impact of their products and packaging throughout their lifecycles. Forward-thinking brands are stepping up to take responsibility through post-consumer initiatives that remove the friction from refilling, recycling or reselling their items. These new business models not only accommodate the desires of eco-minded consumers but also present exciting new business opportunities for brands.
Tom Szaky, CEO of TerraCycle, will discuss their Loop initiative, a circular shopping platform that enables consumers to shop for household goods in durable, reusable packaging and has allowed a host of leading CPG brands to eliminate single-use packaging while also creating a new model of shopping.
Phil Graves, Patagonia’s Head of Corporate Development, and Andy Ruben, CEO of logistics and technology startup Yerdle, will share how their partnership is an example of how brands can launch recommerce solutions like Patagonia’s Worn Wear to embrace more circular models of business and help brands own their resale market and customer relationships.