January 162:45 pm–3:15 pm
River Pavilion, Level 4, commercetools Stage
Hear from a retailer that decided that taking small bites was not the way to make a big impact. When they committed as an organization to a formidable technology shift, the results were astounding, immediate and sometimes a little challenging. Attend this session to hear about the dangers of staying on the wrong side of the Commerce Technology Chasm in the face of strategies for rapid innovation to attract new buyers on new touch points and channels.