Tuesday
January 18
11:15 am–11:45 am
Javits North, Level 4, Room 406, Riskified Stage
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As the focus on Chinese shopping festivals like Singles Day and 618 continues to intensify, how can international brands develop strategies around these local milestones to capitalize on their potential? In this session, Harlan Bratcher from JD.com will be joined by Nick Woodhouse from Authentic Brands Group to discuss the planning involved in creating successful festival campaigns.
As the focus on Chinese shopping festivals like Singles Day and 618 continues to intensify, how can international brands develop strategies around these local milestones to capitalize on their potential? In this session, Harlan Bratcher from JD.com will be joined by Nick Woodhouse from Authentic Brands Group to discuss the planning involved in creating successful festival campaigns.
Harlan Bratcher
Global Business Development Head, JD Fashion
JD.com
Deborah Weinswig
CEO
Coresight Research
Nick Woodhouse
President and Chief Marketing Officer
Authentic Brands Group