Chinese shopping festivals – How to prepare and capitalize on this growth opportunity

January 18
11:15 am11:45 am
Javits North, Level 4, Room 406, Riskified Stage
The slide deck presentation is now available on slideshare. View now.

As the focus on Chinese shopping festivals like Singles Day and 618 continues to intensify, how can international brands develop strategies around these local milestones to capitalize on their potential? In this session, Harlan Bratcher from will be joined by Nick Woodhouse from Authentic Brands Group to discuss the planning involved in creating successful festival campaigns.
Nick Woodhouse

Nick Woodhouse

President and Chief Marketing Officer
Authentic Brands Group