Case study: How Caleres transformed their online commerce experience produced by Coveo

Sunday
January 16
4:00 pm4:30 pm
Expo, Level 3, Expo Stage 3
Caleres, who operates Famous Footwear, Allen Edmonds and Naturalizer, tells their transformation story. From an outdated technology stack with lots of manual processes and a lack of shopper insight, they re-invented their digital experience around the customer, all-while managing the complexities of physical store locations, large product catalogs and multiple branded sites. Hear about their deployment and how they’re creating frictionless, relevant and personalized experiences that increase conversions using Coveo AI. Learn how you can leverage AI to automate merchandising and power search and recommendations.
Craig Fels

Craig Fels

Manager, Functional Analysis (Sitecore Platform SME)
Caleres

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