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Canadian Tire Corp uses product MDM to unite their smaller retail brands

Monday, January 14
11:45am
–12:15pm
Stage 5, EXPO Hall, Level 3
Canadian Tire Corp uses product MDM to unite their smaller retail brands
Does this sound like you: a flagship retailer with smaller sister brands acquired over time?  Canadian Tire [hint: we sell more than tires] has acquired Marks Work Wearhouse, SportChek, Pro Hockey Life, Helly Hansen, and many more over our 95-year history.  This pattern is growing in Retail, and the inherent opportunity in that diverse network cannot be leveraged while the brands remain siloed. Come hear how Canadian Tire Corporation is using Product Master Data Management as the catalyst to remove silos all while delivering superior customer experiences.
Kim Jack
AVP, IT Delivery Merchandising, Sourcing and Marketing
Canadian Tire Corporation