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Busting the loyalty myth in retail

Tuesday, January 14
Stage 1, Expo, Level 1
Busting the loyalty myth in retail

Creating loyalty typically centers on incentives with economic benefits–loyalty cards, points programs, exclusive member discounts. But loyalty isn’t a feel-good metric. It’s a powerhouse of performance - as long as you don’t settle for the myth.  

Join Nan Russell, Senior XM Scientist from Qualtrics, to learn how to:
•    Harness the power of experience management (XM) to create customer passion, commitment, and loyalty.
•    Empower employees to deliver on your brand promise and deliver exceptional customer experiences.
•    Infuse customer feedback into product design and foster co-creation with consumers.

Nan Russell
Sr. XM Scientist