Tuesday, January 14
Stage 5, Expo, Level 3
Breaking the mold: Engineering the new retail experience
In a world where we value “doing and sharing” over “buying and owning” how do retailers define the new retail experience for their customers? From sportswear brands building full scale skate ramps and basketball courts in their stores, to brands claiming to have “the world’s most interesting store”, we are most definitely in the age of experience. During this session HERO founder Adam Levene will discuss how retailers are evolving their traditional brick and mortar spaces to put the focus on making memories rather than margin.