Brainfreeze! How 7-Eleven is redefining retail media with ICE

Sunday
January 14
10:30 am11:00 am
Javits North, Level 4, CommerceHub Stage

As both the world’s largest convenience retailer and the number one immediate-consumption retailer in the U.S. with over 13,000 stores, 7-Eleven is in a unique position to provide CPGs and other partners with a differentiated solution across the full marketing and innovation funnel. The company’s integrated suite of data-driven insights is led by Gulp Media—the first retail media network to serve the convenience store industry—bolstered by its C-Shopper analytics platform, Brainfreeze Collective proprietary research panel of 250,000 customers and forthcoming 7-Eleven Lab Stores.
 
Join Marissa Jarratt, 7-Eleven’s Executive Vice President, Chief Marketing & Sustainability Officer, for a discussion on the brand’s ability to fuel innovation and insights by leveraging its immediate consumption ecosystem (ICE) to understand the unique behavior of convenience customers and find new and innovative ways to connect with and engage customers across channels.

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