Beyond the transaction: Are flexible payments the new marketing play?

January 18
12:00 pm12:30 pm
Consumers today are shopping and paying differently, with the adoption of alternative payment solutions–including Buy Now Pay Later (BNPL)–skyrocketing to reach over 45 million US consumers ages 14+ in 2021 alone. But the opportunity for retailers embracing innovative payment options doesn’t end at checkout. In this session, innovators in retail and payments will dive into how these platforms can help brands attract and retain new customers through dedicated marketing activities via social media, newsletters, unique shopping events and activations, and more.