There are three simple, yet powerful, levers that iconic brands display: daring to be different, confidently creating experience with swagger, and being socially purposeful. In this session, Ryan Brazelton, Executive Creative Director at Interbrand, will demonstrate the potency of these concepts by sharing best-in-class examples of how retail brands create distinctive brand experiences to engage consumers. In the process, you will learn the experience design principles you can use to help make your brand Be Brave, Be Cool and Be Good.
Tuesday, January 15
Innovation Stage, Level 4
Be brave. Be cool. Be good: What separates iconic brands from the rest?