The A-B-C’s and O-M-Gs surrounding Gen Z

Sunday
January 15
2:00 pm2:30 pm
Featured Stage 2
Just when you think you know this complex demographic, they pivot - and so must you. Come along on a journey of research and relevance as a panel of experts explores Gen Z’s sentiments and discusses what drives their purchasing decisions. And, no discussion of Gen Z would be complete without delving into their take on the hot topics du jour - including the Metaverse, sustainability and luxury.