The art and (data) science of merchandising: A conversation with Pete Nordstrom

January 18
8:45 am9:15 am
Javits North, Level 5, SAP Theatre
Nordstrom has focused on providing customers with unparalleled service and personalized shopping experiences for 120 years. To translate its heritage of excellence in service to a digital world, the retailer remains focused on leveraging physical and digital assets to create a truly seamless and interconnected experience wherever and however customers choose to shop. Nordstrom’s digital-first approach to merchandising enables its merchants to leverage customer insights to ensure the company is deploying the right product to the right place at the right time. Through this agile approach, the fashion retailer is able to blend its deep relationships with data-driven insights to offer a product selection that resonates with customers and sparks a sense of discovery. Hear Pete Nordstrom, president and chief brand officer, discuss the company’s approach to merchandising, how it’s leveraging alternative partnership models and its commitment to being a partner of choice to established and emerging brands.