Sunday, January 13
Hall E, Level 1
From apocalypse to relevance: What draws consumers to physical spaces in the digital age
With declining footfalls for traditional brick and mortar retail--learn what draws people to physical spaces. Lee Peterson shares the results of WD Partners' new consumer research showing how multichannel commerce brands can make retail spaces useful, understand the untapped potential of vulnerable real estate -- and how we might reimagine the spaces of consumer culture in a way that allows store brands to address the on-line onslaught.