AI in action - Delivering value to online experiences

Well before GenAI became the latest buzzword, the Liquor Control Board of Ontario (LCBO) had a vision: Deliver remarkable experiences as the trusted destination for the world’s wines, beers and spirits. To support that vision, they have undergone significant transformation over the last 5 years - operationally, organizationally, and of course digitally. The adoption of AI to power search and discovery experiences has been an important part of that transformation. Learn how they are concretely using AI to deliver higher value experiences to their customers and drive additional value for the business.