The adaptive retailer: Putting innovation at the center of your business produced by IBM

Retailers and their partners know that to thrive amid the pressures of day-to-day business they must put innovation at the center of everything they do, from their business model to their products and experiences. In this session, dive deep into the digital transformation at PepsiCo Frito Lay, and learn about how the $18 billion brand manages the balance between the demands of today and innovating for tomorrow. Hear from a combination of business and technical leaders and gain a pragmatic view of how you can put innovation at the heart of your business.