We are facing a new frontier of consumer data. New technologies and processes mean that retailers have access not just to data on what their consumers do within their own brand, but how customers behave and shop outside of their digital or physical doors. In this session, we’ll dissect real-world examples from experts at Walmart, Cracker Barrel and Bain consulting who have successfully integrated 3rd party data with 1st party data to gain more complete and accurate insights into consumer behavior that drive growth. We’ll also discuss strategies for integrating the data effectively into your consumer insights strategy, and ways to get executive buy-in and build trust for these new forms of data in your organization.
