Retail media storming the store: How RMNs are bringing their competitive differentiation to physical stores, with Michael Krans, Macy's Media Network and Brendan Rodgers, CVS Media Exchange (CMX), moderated by Alicia Esposito, Retail TouchPoints

Saturday, January 11

3:50pm - 4:35pm

|Retail Media Networks|Separate registration required|

Pier 60, 60 Chelsea Piers, New York, NY 10011

Retail media storming the store: How RMNs are bringing their competitive differentiation to physical stores, with Michael Krans, Macy's Media Network and Brendan Rodgers, CVS Media Exchange (CMX), moderated by Alicia Esposito, Retail TouchPoints

This panel will showcase how retailers representing different categories are bringing retail media into their physical stores. U.S. operators will outline the value drivers of their RMNs, the new and emerging opportunities of in-store activation and how they’re thinking about creative execution and measurement to create a holistic picture of retail media performance.