Panel discussion: Unlocking the power of retail media measurement, featuring Manolo Almagro, Senior Director of Customer Experience and Innovation, Publicis Sapient, and featuring Nik Rochnik, Senior Director, Product Management, Retail Media, Albertsons | NRF 2025: Retail's Big Show Session

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January 11: Opening Party

January 12–14: Conference & Expo

Jacob K. Javits Convention Center | NYC

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Saturday, January 11

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2:25pm - 2:50pm

|Retail Media Networks|Separate registration required|

Pier 60, 60 Chelsea Piers, New York, NY 10011

Panel discussion: Unlocking the power of retail media measurement, featuring Manolo Almagro, Senior Director of Customer Experience and Innovation, Publicis Sapient, and featuring Nik Rochnik, Senior Director, Product Management, Retail Media, Albertsons

Discover how to leverage cutting-edge metrics to showcase the unique value of your retail environment and audience to advertisers, illustrating how in-store media captures engaged customers at key decision-making moments. Learn to evolve from basic metrics to sophisticated person-level and multi-touch attribution models, delivering precise insights into ad performance and its impact on sales. This panel will deliver insights for those looking to elevate their retail media strategy and drive measurable results.

Nik Rochnik

Senior Director, Product Management, Retail Media

Albertsons Companies

Manolo Almagro

Senior Director, Customer Experience & Innovation

Publicis Sapient

Ben Reynolds

Vice President, Business Development

Walkbase

Kelly Torgeson

Director, Business Development, Media & Customer Marketing

Walgreens Advertising Group