This panel will provide a snapshot of in-store retail media innovation in select global markets, discussing which markets are leading the way in deployment, measurement, and monetization. With both sides of the Atlantic looking to each other for best practices, the discussion will highlight successful in-store strategies that have captured advertiser attention and investment, while also addressing common missteps seen across regions. The session will feature three experts presenting their perspectives, followed by a moderated discussion on progress and opportunities worldwide.
