As more brands leverage RMNs to activate shopper insights across CTV, marketers gain unprecedented opportunities to tailor messaging and measure campaign success across both in-store and at-home environments. But what does this seamless integration look like in practice? How can insights gathered from shoppers in the physical store fuel more personalized and impactful CTV ads that reach audiences on the sofa? This session will dive into the strategies and technologies that power the CTV/RMN flywheel, offering guidance on how brands can optimize advertising budgets and achieve measurable outcomes across the full customer journey. Attendees will learn about innovative ways to use data to bridge the gap between in-store behaviors and in-home viewing habits, evaluate the effectiveness of campaigns on CTV, and identify new opportunities for customer engagement as the boundaries between retail and media continue to blur.
