January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
Robert Jozic, VP Schwarz Media & Group Digital Strategy, Schwarz Group, will highlight strategic opportunities for retailers to enhance media capabilities and drive incremental growth, urging retailers to stop benchmarking against giants like Amazon, suggesting they may already excel as Retail Media players.
The key is shifting the focus from merely "customer reach" to "customer access"—the ability to drive sales—emphasizing retailers' potential to engage customers effectively. To tap into this potential, retailers need to leverage in-store initiatives, such as digital signage and loyalty apps. The presentation also encourages disrupting traditional media approaches by prioritizing incrementality, implementing cost-per-action (CPA) models, and creating comprehensive strategies for both endemic and non-endemic products. Ultimately, it calls for a proactive, clear integration of retail and media strategies, starting now.
